Catchy booth for product launch

This year's drinktec at the Exhibition Center in Munich exceeded all expectations. Compared to the last fair in 2009 visitor numbers again rose for more than 14 %. Among the 66,886 visitors from 183 different countries a rising number took quite a journey to be at the event - pleasing to the exhibiting companies and reason enough for DOTR to change its booth design in order to focus on the new oxygen meters Fibox 4 and Fibox 4 trace. This portable device, together with our versatile sensors, allows easiest measurement at different control points during prodution. To see how the advantages and new features of this tool caught the interest of the visitors was quite rewarding for the DOTR team. They enjoyed the exhibition itself and the close-up talk with so many curious visitors, attracted by the product itself, our well-tested oxygen bar and a sweepstake.

The drinktec organizers were pleased to see that visitor numbers especially from Asia and the US increased. 1,445 exhibitors, manufacturers as well as suppliers, from all over the world presented their technologies and solutions for processing, filling and packaging - in short - anything concerning beverages and liquid food. As DOTR is no greenhorn in the food and beverage sector this year was not our fist time a the drinktec. This branch is one of our main customer groups, as we offer several solutions and systems for oxygen and CO₂ monitoring. So again we participated, setting up our booth in Hall A3 - the "PET POINT" - as in this area the exhibition focus laid on PET bottles, beverage packaging, and brewery. Throughout the five days of exhibition ten colleagues from product management and sales used the chance to give prospective customers an insight in the measurement principle and to convince them of the advantages of our sensor systems. Many did not know about chemical optical sensor technology at all and that there is the opportunity to take non-invasive measurements inside packaging or the process line.

The DOTR team joins the statement of other exhibitors, that there is no comparable event to reach so many experts and potential customers from the beverage sector - especially if you have something new to introduce to the market as we had this year with the Fibox 4 - proved by the numerous new contacts made. DOTR surely will make plans to take part at the next drinktec in four years time - and hopefully we will meet you there!

Contact:

Christina Schlauderer
Communications
DOTR
Phone: +49 941 94 27 21 09
E-Mail: christina.schlauderer@dissolvedoxygentransmitter.com